Buy Leading in a Social World
“Well-written, fast-paced...This important—and timely—book [has] useful advice for the next generation of leaders in all fields whose platforms will increasingly be digital in the years to come.
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“A terrific companion read to bestsellers The Hype Machine (Sinan Aral) and Quantum Marketing (Raja Rajamannar).”
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Seven-Time Award Winner
Leading in a Social World won first place, Business and Economics Ebook from the Royal Dragonfly Book Awards, a worldwide book competition that honors excellence in all types of literature.
It won first place in the Non Fiction, Business category of Colorado Independent Publishers Association’s annual EVVY awards.
It won a Nautilus Book Awards Silver Medal in the category of Business & Leadership. Nautilus Book Awards recognize “better books for a better world.”
It is one of four finalists in the American Book Fest’s Best Book Awards, Marketing, out of thousands of entries from authors and publishers around the world.
It is one of three finalists in the National Indie Excellence Awards, category of Marketing and Public Relations. NIEA recognizes "self-publishing and small independent presses going the extra mile to produce books of excellence in every aspect."
It is also is the finalist in The Readers' Favorite International Book Award Contest which features thousands of contestants from over a dozen countries, ranging from new independent authors to NYT best-sellers and celebrities.
And it is one of eight finalists in the Independent Author Network Book of the Year Awards, Non-Fiction, Business/Sales/Finance category.
Marketers have long had their hands on the levers of social media, and have biased us into a way of thinking about online social constructs that actually stands in contrast to the way social networks generate value.
Leading in a Social World exposes both the shortcomings of the tactics-focused social media marketing approach on which so many marketing professionals, leaders, organizations and brands rely, and the questionable data upon which many of their decisions are based. The better way is through building social capital—not with better marketing skills, but with stronger leadership acumen. Leading in a Social World shows you how.
Join or book an in-person or virtual event where Aaron presents the concepts of Leading in a Social World. The presentation was awarded The Roger Summit Award from the Association of Independent Information Professionals for “an individual who will inspire and challenge AIIP members ... an innovative thinker [who] stretches the minds and imaginations of [the annual conference] attendees.”
A five-part blog post from Leading in a Social World that explores the questionable data and data practices surrounding social media marketing, and how it’s misguiding brands.
Aaron Templer is a polymathic 20+ year marketing leader and marketing firm owner (Three Over Four), occasional speaker, first-time book author, and hobby percussionist. He is an American Marketing Association Professional Instructor and Past President its Professional Chapters Council and Colorado chapter. His marketing firm, speaking engagements, teachings, and writings are at the intersection of strategy, creativity, brand, influence, and leadership. Some call him the Gora Dhol Wallah.
